When searching for a video production company, you should find one that offers a complete suite of services. This will save you time and money.
A good video producer should be able to communicate the working strategy and provide a window of opportunities for you to offer input. They should also be receptive to your requests and work with you to meet your quality standards.
1. Experience
When companies search for a production agency they want to partner with, they must understand what type of video they need and how it will be used. Having this information on hand will help them narrow their search and ensure that they find an agency that can meet their needs.
Quality video production firms will know the right questions when interviewing potential clients. They will also be able to explain their process from beginning to end so that there are no surprises down the road.
This is especially important for larger companies that need their projects completed promptly. A quality video production company will know the importance of deadlines and will only take on projects they can complete within a certain timeline.
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2. Pricing
If you’re looking for the best value for your video production project, it’s important to understand that a wide range of pricing options exist. Be sure to look for an agency that can work within your budget without sacrificing quality or cutting corners.
Beware of companies that try to push you into a short timeline to reduce their costs. A solid production company will take the time to work on your project properly and will give you an accurate estimate upfront.
Look for hidden fees in the contract like ‘Miscellaneous Fees’ or ‘Disbursement fees’ , and ask about what gear is included versus what will need to be rented. Often these rentals are more expensive and will add up quickly.
3. Portfolio
A quality video production agency has a portfolio of past projects that showcase their ability to create the type of work you need. Ask to see the portfolio, list of clients and team members before deciding.
You can also reach out to peers in your industry and ask them about their experiences working with a video production company. This can be a great way to get referrals and narrow your search.
Look for red flags in the portfolio that you review, such as low-quality video and audio or a rushed delivery time. Make sure the company you hire can deliver the best quality on your project while meeting deadlines and keeping within budget. This will ensure that you end up with a finished product you can be proud of.
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4. Reputation
Just like you would be cautious about hiring a new employee, finding an agency with an established and positive reputation is important. This is where reviewing review sites that have vetted companies and verified customer feedback comes in handy.
Ask potential production agencies to show you their portfolio and list of past clients. Watching their work is a great way to get a feel for what type of video quality they can produce.
Also, ensuring their style matches your overall marketing strategy is important. If your vision is for a short, on-location commercial that showcases your products and services, but their work focuses more on an artistic view without a practical approach to your business’s needs, this could be a red flag.
5. Communication
Many production companies have demo reels on their websites – typically, this is a minute-long series of clips from past projects set to music. While this is a good indicator of the agency’s experience, you need to see what the finished product looked like.
Ask the production company to provide examples of videos they have produced for companies similar in size to yours. This will indicate whether they are a good fit for your needs and budget and if they can offer you creative input at the right moments.
Also, ensure the agency outlines its working strategy and processes from the start of your project so that everyone understands what is expected. This will help to prevent any surprises down the road and ensure a smooth and seamless process from start to finish.
